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Services Marketing : Integrating Customer Focus Across the Firm /

Valarie A. Zeithaml

Services Marketing : Integrating Customer Focus Across the Firm / - 2nd edn. 2000 - Irwin McGraw-Hill 2000 - xxviii+620 - PAPER

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / ZES

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