Services Marketing : Integrating Customer Focus Across the Firm /

alarie A. Zeithaml, Mary Jo Bitner

Services Marketing : Integrating Customer Focus Across the Firm / - 4th - McGraw-Hill 2006 - xxvi+668 - PAPER




Marketing

658.8 / ZES
ADUST Library

Atish Dipankar University of Science & Technology (ADUST) fosters future‑ready graduates through quality education and impactful research. The Library supports teaching, learning, and innovation with curated resources, digital services, and a learner‑centric environment.

Contact
Sector# 15, Uttara
Dhaka-1230, Bangladesh
library@adust.edu.bd

© Atish Dipankar University of Science & Technology (ADUST) Library. All rights reserved.
Implemented by Sothik IT