Marketing Planning and Strategy / (Record no. 32096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681 a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BDDhADUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251108124457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250831s2009 xx |||| 00| 0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781426639074 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BDDhADUST |
| Language of cataloging | BDDhADUST |
| Transcribing agency | BDDhADUST |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | JAM |
| Edition information | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Subhash C. Jain |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Planning and Strategy / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 643 |
| 340 ## - PHYSICAL MEDIUM | |
| Material base and configuration | PAPER |
| 365 ## - TRADE PRICE | |
| Price amount | 800 |
| Currency code | BDT |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Note | Foreign |
| 370 ## - ASSOCIATED PLACE | |
| Associated country | UNITED STATES |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | George T. Haley |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Coded location qualifier | Cost, normal purchase price | Year | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Atish Dipankar University of Science & Technology | Atish Dipankar University of Science & Technology | 09/01/2025 | BDT | 800.00 | 2009 | 658.802 JAM 2009 | B000012904 | 09/01/2025 | 1 | 1600.00 | 09/01/2025 | Books | |||||
| Dewey Decimal Classification | Atish Dipankar University of Science & Technology | Atish Dipankar University of Science & Technology | 09/01/2025 | BDT | 350.00 | 2007 | 658.802 JAM 2009 | B000010595 | 09/01/2025 | 1 | 700.00 | 09/01/2025 | Books | |||||
| Dewey Decimal Classification | Atish Dipankar University of Science & Technology | Atish Dipankar University of Science & Technology | 09/01/2025 | BDT | 400.00 | 2007 | 658.802 JAM 2009 | B000011233 | 09/01/2025 | 800.00 | 09/01/2025 | Books |