Services Marketing : (Record no. 33395)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642 a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BDDhADUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028161033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250831s2007 xx |||| 00| 0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132056763 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BDDhADUST |
| Language of cataloging | BDDhADUST |
| Transcribing agency | BDDhADUST |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ZES |
| Edition information | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Christopher Lovelock |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing : |
| Remainder of title | People, Technology, Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Irwin McGraw-Hill |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi+648 |
| 340 ## - PHYSICAL MEDIUM | |
| Material base and configuration | PAPER |
| 365 ## - TRADE PRICE | |
| Price amount | 150 |
| Currency code | BDT |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Note | Local |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jochen Wirtz |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Coded location qualifier | Cost, normal purchase price | Year | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Atish Dipankar University of Science & Technology | Atish Dipankar University of Science & Technology | 09/01/2025 | BDT | 150.00 | 2007 | 658.8 ZES | B000010688 | 09/01/2025 | 300.00 | 09/01/2025 | Books | ||||||
| Atish Dipankar University of Science & Technology | Atish Dipankar University of Science & Technology | 09/01/2025 | BDT | 150.00 | 2007 | 658.8 LOS 2007 | B000015321 | 10/28/2025 | 300.00 | 09/01/2025 | Books | Dewey Decimal Classification |