TY  - GEN
AU  - Courtland L. Bovee, Thill, Dovel, Wood
TI  - Advertising Excellence
SN  - 007006847X
U1  - 659.1 22
PY  - 1995///
CY  - New Delhi, India
PB  - McGraw Hill
KW  - Management
N1  - Business
ER  -