Rajeev Barta <br/><br/>
Advertising Management / 

 - 5TH 
 - New Dhelhi  Prentice Hall of India  2001 
 - xiii, 754 
 -  PAPER 
<br/><br/>
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.113  / BAA