TY  - GEN
AU  - Rajeev Barta, John G. Myera
AU  - David A. Aaker
TI  - Advertising Management
SN  - 8120312198
U1  - 659.113 22
PY  - 2001///
CY  - New Dhelhi
PB  - Prentice Hall of India
KW  - Marketing Management
N1  - Marketing
ER  -