George E. Belch <br/><br/>
Advertising and Promotion:  An integrated Marketing communication perspective  

 - 6th 
 -  McGraw-Hill  2007 
 - xxvi+818 
 -  PAPER 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEA