TY  - GEN
AU  - William Wells
AU  - Sandra Moriarty & John Burnett.
TI  - Advertising: Principles and Practice 
SN  - 0131465600
U1  - 659.1 22
PY  - 2006///
CY  - New Jersey
PB  - Pearson Education
KW  - Advertising
N1  - Marketing
ER  -