John E. Richardson <br/><br/>
Annual Editions Marketing / 

 - 25th 
 - New York  McGraw- Hill Irwin  2003 
 - xvi, 223 
 -  PAPER 
<br/><br/>
<br/><br/><label>ISBN: </label>0072838213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.05  / RIM