TY  - GEN
AU  - Malhotra Hall Shaw Opperheim
TI  - Essentials Marketing Research: An Applied Orientation 
SN  - 9780130337160
U1  - 658.83 22
PY  - 2004///
CY  - New York
PB  - Pearson Education
KW  - Marketing
N1  - Marketing
ER  -