K. Douglas Hoffman <br/><br/>
Essentials of Services Marketing:   Concepts, Strategics & Cases / 

 - 2nd 
 - New York  South-Western  2001 
 - xxi+569 
 -  PAPER 
<br/><br/>
<br/><br/><label>ISBN: </label>0030288924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOE