TY  - GEN
AU  - K. Douglas Hoffman
AU  - John E. G. Bateson
TI  - Essentials of Services Marketing: Concepts, Strategics & Cases 
SN  - 0030288924
U1  - 658.8 22
PY  - 2001///
CY  - New York
PB  - South-Western
KW  - Marketing
N1  - Marketing
ER  -