Philip Kotler <br/><br/>
Marketing Management / 

 - 11th edn. 2004 
 -  Pearson Education  2006 
 - 729 
 -  PAPER 
<br/><br/>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM