Subhash C. Jain <br/><br/>
Marketing Planning and Strategy / 

 - 8th 
 - New York  Cengage Learning  2009 
 - xvii, 643 
 -  PAPER 
<br/><br/>
<br/><br/><label>ISBN: </label>9781426639074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / JAM