TY  - GEN
AU  - Subhash C. Jain
AU  - George T. Haley
TI  - Marketing Planning and Strategy
SN  - 9781426639074
U1  - 658.802 22
PY  - 2009///
CY  - New York
PB  - Cengage Learning
KW  - Marketing Management
N1  - Marketing
ER  -