Malcolm McDonald <br/><br/>
Marketing Plans :   How to Prepare Them, How to Use Them / 

 - 4th edn. 2000 
 -  Viva Books Pvt. Ltd.  2000 
 - 1,2,4,6 Chapters 
 -  PAPER 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCM