Naresh K. Malhotra <br/><br/>
Marketing Research :   An Applied Orientation / 

 - 5th edn. 
 - New Delhi  Prentice-Hall of India  2007 
 - xxix+809 
 -  PAPER 
<br/><br/>
<br/><br/><label>ISBN: </label>8120330447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658  / MAM