TY  - GEN
AU  - Robert W. Palmatier
AU  - Shrihari Sridhar
TI  - Marketing Strategy
SN  - 9781352011463
U1  - 658.8 22
PY  - 2021///
CY  - New York
PB  - Macmillan International Higher Education
KW  - Marketing
N1  - Marketing
ER  -