Philip Kotler <br/><br/>
Principles of Marketing / 

 - 11th edn. 2006 
 -  Prentice-Hall of India  2006 
 - xx+651 
 -  PAPER 
<br/><br/>
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP