Philip Kotler <br/><br/>
Principles of Marketing / 

 - 12th edn. 2008 
 - New Jersey  Prentice-Hall  2008 
 - xxxii+599 
 -  PAPER 
<br/><br/>
<br/><br/><label>ISBN: </label>9780132390026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Information System
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP