Philip Kotler <br/><br/>
Principles of Marketing / 

 - 8th edn. 2000 
 -  Prentice Hall of India  2000 
 - VTP 
 -  PAPER 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP