Valarie A. Zeithaml, Mary Jo Bitner <br/><br/>
Services Marketing :   Integrating Customer Focus Across the Firm / 

 - 4th edn 
 - New Delhi  McGraw-Hill  2006 
 - xxii+708 
 -  PAPER 
<br/><br/>
<br/><br/><label>ISBN: </label>0071244964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZES