TY  - GEN
AU  - Valarie A. Zeithaml, Mary Jo Bitner
AU  - Dwayne D. Gremler
TI  - Services Marketing: Integrating Customer Focus Across the Firm 
SN  - 0071244964
U1  - 658.8 22
PY  - 2006///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Marketing
N1  - Business
ER  -