TY  - GEN
AU  - Valarie A. Zeithaml
AU  - Mary Jo Bitner
TI  - Services Marketing: Integrating Customer Focus Across the Firm 
SN  - 0070530424
U1  - 658.8 22
PY  - 2000///
PB  - Irwin McGraw-Hill
KW  - Business
N1  - Business
ER  -