Christopher Lovelock <br/><br/>
Services Marketing :  People, Technology, Strategy 

 - 6th 
 -  Irwin McGraw-Hill  2007 
 - xxvi+648 
 -  PAPER 
<br/><br/>
<br/><br/><label>ISBN: </label>0132056763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZES