Valarie A. Zeithaml <br/><br/>
Services Marketing :   Integrating Customer Focus Across the Firm / 

 - 2nd edn. 2000 
 -  Irwin McGraw-Hill  2000 
 - xxviii+620 
 -  PAPER 
<br/><br/>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZES