TY  - GEN
AU  - alarie A. Zeithaml, Mary Jo Bitner
AU  - Dwayne D. Gremler
TI  - Services Marketing: Integrating Customer Focus Across the Firm 
U1  - 658.8 22
PY  - 2006///
PB  - McGraw-Hill
KW  - Marketing
N1  - Marketing
ER  -