David W. Cravens <br/><br/>
Strategic Marketing / 

 - 7th edn 8th 9th 10th 
 - New York  McGraw-Hill  2009 
 - 826 
 -  PAPER 
<br/><br/>
<br/><br/><label>ISBN: </label>978-007-126335-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRS