TY  - GEN
AU  - Arthur A. Thompson, John E. Gamble
AU  - A.J. Strickland
TI  - Strtegy: Winning in the Marketplace 
U1  - 658.4012 22
PY  - 2004///
PB  - McGraw-Hill Irwin
KW  - Strategic Management
N1  - Business
ER  -