TY  - GEN
AU  - Michael E. Dunn
AU  - Chris Halsall
TI  - The Marketing Accountability Imperative
SN  - 9780787998325
U1  - 658.8 22
PY  - 2009///
CY  - Ohio
PB  - Jossey-Bass
KW  - Marketing
N1  - Business
ER  -