TY  - GEN
AU  - Bodo B. Schlegelmilch
AU  - Russell S. Winer
TI  - The Routledge Companion to Strategic Marketing
SN  - 9781138489080
U1  - 658.8 22
PY  - 2021///
CY  - New York
PB  - Routledge Companions
KW  - Economic Strategic Planning
N1  - Business
ER  -