| 000 | 00637 a2200253 4500 | ||
|---|---|---|---|
| 003 | BDDhADUST | ||
| 005 | 20251108154219.0 | ||
| 008 | 250831s2007 xx |||| 00| 0|eng|d | ||
| 040 |
_aBDDhADUST _bBDDhADUST _cBDDhADUST |
||
| 041 | _aeng | ||
| 082 |
_a659.1 _bBEA _222 |
||
| 100 | _aGeorge E. Belch | ||
| 245 |
_aAdvertising and Promotion: _bAn integrated Marketing communication perspective |
||
| 250 | _a6th | ||
| 260 |
_bMcGraw-Hill _c2007 |
||
| 300 | _axxvi+818 | ||
| 340 | _aPAPER | ||
| 365 |
_b200 _cBDT |
||
| 366 | _eLocal | ||
| 526 | _aBusiness | ||
| 650 | _aAdvertising | ||
| 700 | _aMichael A. Belch | ||
| 942 |
_2DDC _cBK |
||
| 999 |
_c29044 _d29044 |
||